Thursday, 14 October 2010
Casting
Three actors are going to perform the main girl in the narrative who is also our performer. She will have around 4 outfit changes for various locations and different memories. The boyfriend who will have around 1 outfit and the other girl (the secret) will have around 2. The props that will be used is a mobile phone, lipstick and photographs. locations to be used is different areas of the park and the town center.
Final Proposal
Working title: No Doubt - Don't Speak
Channel for broadcast: 4 music because it shows various genres of music so not restricted because the song doesn't really have a genre. Has specials where it shows music from certain years and artist videography of there career so far. On the other hand the channel most appropriate would be MTV classic because the song was made in 1996 even thought the clothes featuring in our production are going to be more modern the song still fits in that era we have just taken a new interpretation of the lyrics.
Target Audience: 17 + male and female gender, all class and ethnicity because there is more than one meaning to the song therefore it can be interpreted in many different ways depending on the listener and it depends on the listeners style of music whether they like the song.
Genre: The type of music video that we have portrayed is a combination pf performance and storyline because we want to show a mix of shots and create depth to the lyrics by showing flashbacks of what a lead role and performer is thinking about as she is singing.
Style: over saturating of colours we want to stand out, b&w to show the past and also having a higher white balance to make it seem dream like and hazy. Overlapping of scenes to show the jumble of memories. Slow motion to show actions which are crucial to our storyline.
Channel for broadcast: 4 music because it shows various genres of music so not restricted because the song doesn't really have a genre. Has specials where it shows music from certain years and artist videography of there career so far. On the other hand the channel most appropriate would be MTV classic because the song was made in 1996 even thought the clothes featuring in our production are going to be more modern the song still fits in that era we have just taken a new interpretation of the lyrics.
Target Audience: 17 + male and female gender, all class and ethnicity because there is more than one meaning to the song therefore it can be interpreted in many different ways depending on the listener and it depends on the listeners style of music whether they like the song.
Genre: The type of music video that we have portrayed is a combination pf performance and storyline because we want to show a mix of shots and create depth to the lyrics by showing flashbacks of what a lead role and performer is thinking about as she is singing.
Style: over saturating of colours we want to stand out, b&w to show the past and also having a higher white balance to make it seem dream like and hazy. Overlapping of scenes to show the jumble of memories. Slow motion to show actions which are crucial to our storyline.
Tuesday, 12 October 2010
Storyboard
Due to some problems with finding a stage to do the performance we had to change locations and some of the scenes we used the park to replace the performance pieces and more use of the extreme close up of the lips. Also scene 8 has been replaced with the new scene 8 in parts on the last storyboard page. This would help fill in some gaps and add more depth to the narrative. There has been additional changes where the house shots has been removed and in place added more shots have been added in the snow.
Thursday, 7 October 2010
Questionaire Analysis
WHAT IS YOUR FAVOURITE TYPE OF MUSIC VIDEO?
rock 40%
r'n'b 10%
dancehall 10%
indie 30%
hip hop 0%
country/western 0%
other drum and base 10%
most of the people we questioned liked rock the most out of all the catagories indie is the next popular catagory out of the people we questioned this riules out some of the music channels they would watch this type of music video on.e'g of channels they would not watch mtv base hip hop and r'n'b, channel a.k.a grime
WHICH OF THE FOLLOWING DO YOU LIKE TO SEE IN A MUSIC VIDEO?
dancing 10%
performance 10%
abstract 10%
story 30%
other performance + narrative 10%
performance + story 30%
30% wanted a storyline to follow not just random clips
30% wanted a performance and story so they see how the artist performs but also how they interpret the song
10% wanted performance and narrative (another 10% for narrative) so they see the artist perform but the words are like a poem telling a story there may be a cut in the video to fill in some blanks
10% wanted abstract where the music video is arty and may not have any connection to the song or one that has connection maybe not using people or using lots of effects
WHAT FORMAT DO YOU LIKE TO WATCH YOUR MUSIC VIDEOS ON?
internet 60%
mobile phone 10%
music channels 10%
mp4/ipod 0%
other music channels + internet 20%
60% of the people we questioned watch music videos on the internet more than any other format.as technology moves on more people change to things they can use on the move using laptops and gaining access to exclusive videos from the internet or fan pages to watch the videos. you tube is a popular site to gain access to music videos new and old without the charge to text in the video you would like to see.
HOW OFTEN DO YOU WATCH MUSIC VIDEOS?
weekly 50%
daily 30%
rarely 20%
monthly 0%
Most people watch music video weekly maybe to catch up on weekly releases or because it is the only time they have time. 30% watch them daily so they must watch the same music video at least once or twice a week so it has to draw them to watch it again and again
DO YOU LIKE THE VIDEO TO TELL A STORY, HAVE A MESSAGE OR A MEANING?
YES 100%
NO 0%
everyone circled yes to the question they want to understand the meaning or the message that is being conveyed even if it is not linear. that want to be able to understand not be confused
DO YOU PREFER MUSIC VIDEOS TO HAVE REAL LIFE SITUATIONS? IF YES WHY?
yes 70%
no 20%
depends on song 10%
10% of the people said depends on the song, so depending on the words or the meaning depends on whether it can have a real life situations
70% of the people who said yes said they could relate to the situation and can make the music video more believable so they have a connection. This tells that a real life situation is fitting for our song choice and some of the audience can relate.
DO YOU LIKE SPECIAL EFFECTS IN MUSIC VIDEOS?
yes 80%
no 20%
more people like the use of special effects
WHY DO LIKE OR DISLIKE THE MUSIC VIDEO TO HAVE SPECIAL EFFECTS?
Of those 80% that said yes they said it makes the music video interesting and draws the audience attention and makes them stop stop from changing channel or to a next song and keep watching. Of those 20% who said no they said it ruins flow and it can ruin whole narrative. this tells us that if we use special effects use it when needed or create a effect that matches the mood created by the song e.g black and white for a flashback or sepia to crate an old feel
WHAT MAKE A MUSIC VIDEO CAPTIVATING?
we asked people what makes a music video captivating? we wanted to find out what attracts them to watch the video so we know what and what not to include in our video they replied that there had to be a great storyline, that it should convey the meaning of the song, special effects with a mix of locations, performance by the artist, a storyline that relates to the lyrics. so we know that the music video would be boring with one location and it would be confusing if the storyline does not relate to the lyrics.
TO THE SONG "DON'T SPEAK" BY NO DOUBT WHAT WOULD YOU VISUALISE THERE TO BE IN THE MUSIC VIDEO?
20% of the people have never heard of it, of those who have heard the lyrics said things like:
" someone being sworn to secrecy and being silenced" "storyline with abstract sections"
"female lead with a narrative"
rock 40%
r'n'b 10%
dancehall 10%
indie 30%
hip hop 0%
country/western 0%
other drum and base 10%
most of the people we questioned liked rock the most out of all the catagories indie is the next popular catagory out of the people we questioned this riules out some of the music channels they would watch this type of music video on.e'g of channels they would not watch mtv base hip hop and r'n'b, channel a.k.a grime
WHICH OF THE FOLLOWING DO YOU LIKE TO SEE IN A MUSIC VIDEO?
dancing 10%
performance 10%
abstract 10%
story 30%
other performance + narrative 10%
performance + story 30%
30% wanted a storyline to follow not just random clips
30% wanted a performance and story so they see how the artist performs but also how they interpret the song
10% wanted performance and narrative (another 10% for narrative) so they see the artist perform but the words are like a poem telling a story there may be a cut in the video to fill in some blanks
10% wanted abstract where the music video is arty and may not have any connection to the song or one that has connection maybe not using people or using lots of effects
WHAT FORMAT DO YOU LIKE TO WATCH YOUR MUSIC VIDEOS ON?
internet 60%
mobile phone 10%
music channels 10%
mp4/ipod 0%
other music channels + internet 20%
60% of the people we questioned watch music videos on the internet more than any other format.as technology moves on more people change to things they can use on the move using laptops and gaining access to exclusive videos from the internet or fan pages to watch the videos. you tube is a popular site to gain access to music videos new and old without the charge to text in the video you would like to see.
HOW OFTEN DO YOU WATCH MUSIC VIDEOS?
weekly 50%
daily 30%
rarely 20%
monthly 0%
Most people watch music video weekly maybe to catch up on weekly releases or because it is the only time they have time. 30% watch them daily so they must watch the same music video at least once or twice a week so it has to draw them to watch it again and again
DO YOU LIKE THE VIDEO TO TELL A STORY, HAVE A MESSAGE OR A MEANING?
YES 100%
NO 0%
everyone circled yes to the question they want to understand the meaning or the message that is being conveyed even if it is not linear. that want to be able to understand not be confused
DO YOU PREFER MUSIC VIDEOS TO HAVE REAL LIFE SITUATIONS? IF YES WHY?
yes 70%
no 20%
depends on song 10%
10% of the people said depends on the song, so depending on the words or the meaning depends on whether it can have a real life situations
70% of the people who said yes said they could relate to the situation and can make the music video more believable so they have a connection. This tells that a real life situation is fitting for our song choice and some of the audience can relate.
DO YOU LIKE SPECIAL EFFECTS IN MUSIC VIDEOS?
yes 80%
no 20%
more people like the use of special effects
WHY DO LIKE OR DISLIKE THE MUSIC VIDEO TO HAVE SPECIAL EFFECTS?
Of those 80% that said yes they said it makes the music video interesting and draws the audience attention and makes them stop stop from changing channel or to a next song and keep watching. Of those 20% who said no they said it ruins flow and it can ruin whole narrative. this tells us that if we use special effects use it when needed or create a effect that matches the mood created by the song e.g black and white for a flashback or sepia to crate an old feel
WHAT MAKE A MUSIC VIDEO CAPTIVATING?
we asked people what makes a music video captivating? we wanted to find out what attracts them to watch the video so we know what and what not to include in our video they replied that there had to be a great storyline, that it should convey the meaning of the song, special effects with a mix of locations, performance by the artist, a storyline that relates to the lyrics. so we know that the music video would be boring with one location and it would be confusing if the storyline does not relate to the lyrics.
TO THE SONG "DON'T SPEAK" BY NO DOUBT WHAT WOULD YOU VISUALISE THERE TO BE IN THE MUSIC VIDEO?
20% of the people have never heard of it, of those who have heard the lyrics said things like:
"An individual being abused and can't speak about it"
" sad music video someone being dumped"
" someone being sworn to secrecy and being silenced"
"female lead with a narrative"
"couple breaking up and arguing"
some had very different ideas about what the same song video could be like, which showed how versatile this song is to many situations which helped us think more about ideas for our music videos and how we could add things
some had very different ideas about what the same song video could be like, which showed how versatile this song is to many situations which helped us think more about ideas for our music videos and how we could add things
Role Allocation
I am working in a group of two we have allocated roles to each other which play to our strengths i am doing some Editing because that is my strength and Sheema is Director we are both going to share the camera work and have are writing the storyboards and things that are going to be written. We are both film producers we will be overseeing the process and coordinating how the shots are and how the storyboard plans out
History of music videos
A music video is a short film that accompanies a piece of music. It is used as a marketing device to promote the song, they are also used to make a buzz and get people talking 
about it. They became more popular in the 1980's when MTV based a station to them. in 1981 was when MTV first launched playing music videos 24/7 soon after other stations followed with slots for music videos to be played. Now MTV plays some music videos and TV programs, also you can watch some on their website as well. 
about it. They became more popular in the 1980's when MTV based a station to them. in 1981 was when MTV first launched playing music videos 24/7 soon after other stations followed with slots for music videos to be played. Now MTV plays some music videos and TV programs, also you can watch some on their website as well. 
Music Videos come in different styles abstract, animation, live action e.g concert clips and documentaries e.g. feed the world - Michael Jackson. Some music videos take the song lyrics literally and some do not. 
Some try and send a message to the viewer whether it is about love, peace and death. The music video allows the viewer to see the artist without them making a personal appearance or the fan going to the concert.
Some try and send a message to the viewer whether it is about love, peace and death. The music video allows the viewer to see the artist without them making a personal appearance or the fan going to the concert. In the 21st they are now just as popular as songs themselves, being sold in collections on video tape and DVD or on itunes where you buy and watch music videos on the move to what ever song you want that has a video. As technology is improving since when MTV first started we can now watch it on the Internet and share amongst friends on websites like You Tube and Facebook. Anyone music video can be seen online and gain hits. some are leaked and can be viewed before they reach on TV creating a media hype around the song.
Since the beginning of music videos there are now Thousands music channels and music video shows around the world which reinvent and adapt the way they show music videos. New music videos styles are also emerging called unofficial videos made by the fans of the artist which is then posted online using cartoons or remixed with clips from other videos, also lip syncing to the song.
Don't Speak - No Doubt
r because when Gwen is in front of the drummer and the base player, the guitarist is on the left hand side of the drummer but when it goes closer up and removes Gwen from the shot he has gone also even though they only zoomed in. Use of archive footage is a flash back and a memory of what the band was like they made eye contact and had a connection and energy. The use of glitter and a cross dissolve to another memory, this connects with the word she is saying "our memories they can be exciting..." it feels like we are in her mind. long shot of the band their lighting is different dark and gloomy unlike Gwen Stephani which is bright and gives her a glow. There is a close up of Gwen but this time she is blurred out and the band is in focus we see them discussing something. Returns back to the garage back to basics maybe where there career all began and where they want to end it so the scene has a connection with the artist simple natural light unlike the stage light. darker images of the man's memories as if it is fading before his eyes close up of his expression as he replays the memory. As the music plays we see the seen that explains all the tension for those who don't keep up with the music magazines or watch it in the future. Where the photo shoot is reminds me of the beginning with the garden of Eden it is as if Gwen Stephani is eve and picked the forbidden fruit. they combine the memory with the present by making her catch the flowers she threw out to the audience. The video ends by rewinding the beginning so he places the fruit on the tree as if closing the story.
alicia keys
The videos uses different eras this is apparent from the colors and the grain in the camera the props and the clothing show this as well. what is effective is how they change era without having to move either there is an object in the way or a shot reverse shot. We see different locations which is a convention of a music video. I Like how some of the narrative disturbs the song so we know what the argument was about this is useful to let the audience catch on to the story line if it
is not obvious or so we know what the characters are saying in their narration. It also has a scene where the artist is performing with just trees around her even though she is the main character in the narrative this separates her from the story so we feel as though we are watching he performance. I like how they use a typical story the love, but presenting it in not a typical fashion so therefore it feels different when you watch it even though the story repeats itself over and over thought the whole video by changing how people react and what happens we feel like it is a different story and different characters even though it is the same people. The song can be interpreted in different ways love, secrets, young love, gay lovers. depending on how the song makes you think about it there are many other ways this can be interpreted.
ideas for music video
There is a girl that is with her boyfriend but no longer has feelings for him.
She surprisingly has feelings for another girl.
She finally plucks up the courage to tell him, however feels extreamly guilty as she still very much cares for him as a friend.
She breaks up with him to unveil that she has has mutual feelings towards her female friend.
This uses both narrative and performance.
In her performance using flashbacks we see the good times the bad times and acceptance to who she really is.Storyline Idea 2
There is a girl performing on stage with her band, facing an audience.
There would be props on stage to compliment the performance.
Different shots and camera angles would be used whilst filming the performance to show skill.
Have the feel of a concert performance.
Lots of editing e.g. slow motion and split screen
Different camera angles and moving so the audience feel part of the performance.
Storyline Ideas 3
abstract video with the use of just lips different colours of lipstick different peoples lips to make the video the lips morph to the other lips a bit like the micheal jackson black or white video. they sing the words of the song.
to make this more interesting we would multiply the lips use reflectioins and distortions and layer peoples lips